Cultural analysis: Measure, analyze & change leadership and corporate culture in a targeted manner

Measure & analyze leadership and corporate culture

Targeted culture change in companies requires a clear target picture:

1. What is the state of the company-culture at present?
2. What are the “pinch points” in the organisation, where is there a real need for action?
   • from the point of view of top management
   • from the point of view of middle management
   • from the point of view of the employees?
3. What would an ideal “company culture” have to look like in order to optimally support the strategic goals of the company?
4. Which fields of action are there and which concrete measures have to be implemented in order to change the corporate culture in the desired direction?
5. Implementation & Monitoring: Project-based, in agile mode, systemic in approach and impeccable in craftsmanship.

Arrange a free initial consultation here!

How do you analyze corporate culture?

There are essentially two approaches: a qualitative and a quantitative approach. For both approaches, initio has tried and tested solutions.

In this article, we describe a tried-and-tested quantitative approach to measuring and standardizing corporate culture. We describe our qualitative approach to culture change in detail on this page.

Corporate Culture Analysis Tool

In order to analyse the existing corporate culture and derive concrete measures, we use a survey and analysis tool that has been tried and tested thousands of times to survey the current corporate culture.

A proven set of questions assesses the current state of the corporate culture in the 12 most important cultural dimensions:

Direct connection with corporate goals

These 12 dimensions enable or hinder the achievement of the company’s goals. This is why our framework for corporate culture analysis is closely linked to the most important areas of corporate activity:

Quality of results

You will receive concrete and accurate answers to these questions:

• Which fields of action result from the cultural analysis?
• What actions do we need to implement to change our organizational culture in the desired direction?
• How do we compare in relation to other companies?
• What do we need to do to become more flexible, more agile, more stable?
• What do we need to do to increase employee satisfaction and become more attractive to new employees?

Evaluations

This is what the analysis of the survey will look like (example):

In this way, you get the survey data finely broken down – including the benchmark values, of course. Here is an aggregated overview (example):

In an evaluation workshop, we present the results to you and develop measures for the targeted change of your corporate culture in the desired direction.

This is how we proceed – the overall process

The cultural analysis is carried out in these steps:

The benefits: concrete approaches to transformation

Unternehmenskultur verändern?

• Vermeiden Sie Fehler im Prozess
• …. und unnötige Kosten

… durch unsere 21 Jahre Erfahrung in vielen Branchen!

Jetzt Beratung erhalten

• kostenlos & unverbindlich

Unternehmenskultur verändern?

• Vermeiden Sie Fehler im Prozess
• …. und unnötige Kosten

… durch unsere 21 Jahre Erfahrung in vielen Branchen!

Jetzt Beratung erhalten

• kostenlos & unverbindlich

Global benchmark

Measures and subsequent change projects

More survey modules

In addition to the “standard” organizational diagnosis tool, survey modules can also be added for other topics:

Costs and availability

The costs for the corporate culture analysis are made up of the number of employees to be surveyed and the time required for planning, evaluation and the associated consulting.

Free initial consultation

Culture change and cultural transformation are the supreme discipline of change management. We know the crucial starting points and work with you to develop a suitable implementation plan for effective cultural change.

Here is the necessary information on how to proceed:

Strategie gesucht? Veränderung geplant?

• Versteckte Widerstände aufspüren
• Ihre Mitarbeiter zu „Treibern“ Ihrer Veränderung machen

… durch unsere 21 Jahre Erfahrung in vielen Branchen!

Jetzt Beratung erhalten

• Kostenlos und unverbindlich

Kathleen Ernst

NP Immobilien Gruppe

Prof. Norbert Jardin

Ruhrverband

Dr. Siegfried Gelbhaar

Deutscher Bundestag

Sven Becker

Trianel GmbH

Dr. Vivien Lutz

Forschungszentrum Jülich GmbH

Dominik Krämer

Deutscher Anwaltsverein

Hans-Jürgen Oster

Stadt Köln – Amt für Integration und Vielfalt

Brigitta Kelb

Bistum Essen

Anne Demmering

ILB Investitionsbank Brandenburg

Jörg Graichen

Brose Fahrzeugteile

Christiane Winter

Senatsverwaltung Berlin

Claudia Krohs

Investitionsbank Brandenburg

Detlef-Mutterer

Toys R Us Zentraleuropa & Polen

S. Folke

BASF

Further publications on cultural change, corporate culture and cultural change