Consulting · Culture change

Culture is the operating system.
Not the decoration.

We have been running culture change processes regularly and successfully for 21 years – in mid-sized companies, in non-profit and in the public sector.

Our clients
Why culture counts

Strategies rarely fail on the plan — nearly always on the culture.

New structures, tools and goals meet well-worn habits. Where the culture does not come along, programmes sink into friction, relapse and quiet resistance — expensive and wearing.

Decisions get avoided rather than taken.
Mission statement lines on the wall, the old daily routine underneath.
Change hangs on individual people — and falls apart when they leave.
Our approach

The initio framework for culture change.

Four phases — from an honest assessment of where you stand to an anchoring that holds without us.

01 Clarity of purpose & clarifying the brief

Why culture change? What is to change in concrete terms – and how will we know it is working? Important prerequisites: support and prioritisation by top management, continuous involvement of representatives of the company leadership, sufficient resources across the whole project.

Clarifying the briefStakeholder mappingProject team setupResource planning
02 Diagnosis & picture of the culture

How do people actually act today? Not what the mission statement says — but what really happens in typical situations. Qualitative interviews, focus groups and analysis of typical situations produce a shared picture of the culture. The aim: from gut feeling to a picture of the culture everyone supports — as the basis for all further decisions.

Qualitative interviewsFocus groupsAnalysis of objective-setting systems & rules of the gameEmployee survey
More: culture analysis & culture diagnosis
03 Lever design & change architecture

Which levers do we pull? Identifying the levers that shape behaviour: structures, processes, roles, objective and metrics systems, bonuses, appraisal and promotion systems, rules, exceptions. Deriving culture goals from the strategy and translating them into concrete, observable behavioural anchors.

Identifying the leversCulture goals & behavioural anchorsPrioritising by impactChange roadmap
04 Implementation, embedding & measuring impact

How does this stay effective? Pilot projects, iterative learning, adjustment along the way. Building indicators and routines for observation. Embedding the work in governance, HR systems and standard processes. Cultural change is rarely a "project with an end date". Our aim is to enable your organisation to steer and readjust on its own.

Pilot projects & iterative learningIndicators & observation routinesAnchoring governanceBuilding internal expertise
Where to start?

Three ways in — from a lean check to the full programme.

Culture change need not be a major project. Many companies start with a Quick Culture Check or a culture lever scan – compact entry formats that give reliable orientation in a short time. On that basis you decide whether and how to go on.

Diagnosis & orientation
Quick Culture Check
One-day workshop

Gain a shared picture of the current culture challenges in a short time – and identify the first levers.

  • Structured workshop with the leadership group / key people
  • Condensed into cultural patterns and hypotheses
  • Visual overview + prioritised fields of action
Request a Quick Culture Check
Most common starting point
Data-based way in
Culture levers scan
Online survey

Gather the views of 20 to 100 staff with a GDPR-compliant online questionnaire – and derive concrete fields of action from them.

  • Behaviour-focused online survey, evaluated by area
  • Compact results workshop with your leadership team
  • Culture map: where does the culture support you, where does it hold you back?
More: employee surveys & evaluation Request a culture lever scan
Full support
Culture programme
Framework, 4 phases

From diagnosis to lasting anchoring — the complete framework, until your organisation can steer it itself.

  • Diagnosis, lever design and implementation in four phases
  • Anchored in governance, HR systems and regular processes
  • Building internal expertise — effective even without us
Initial consultation on the culture programme

Every way in ends with a clear recommendation — and a free initial consultation in which we put your situation in context.

Impact in everyday work

Short cases: what culture change feels like.

9 → 4
Months to the first noticeable change of behaviour in the leadership group

Mid-sized machinery manufacturer: after diagnosis and lever design, decision-making noticeably picked up speed.

+18
Points in the internal collaboration survey after 12 months

Public administration: culture lever scan as a data-based start, then a targeted programme.

3
Locations aligned on a shared picture of the culture

Non-profit in growth: three sub-cultures became one workable shared operating system.

Who works with you

More than 30 consultants at nine locations.

More than 30 consultants at nine locations across the German-speaking region, specialising in organisational and cultural development for 21 years. Awarded Top Consultant. For your project we put together the team that fits the topic and the region, and keep it in place for the whole duration of the project.

21+ years focused on OD & culture9 locations across DACHAwarded Top ConsultantMid-sized companies · public sector · non-profit
FAQ

Frequently asked questions about cultural change.

How long does a project to change corporate culture take?
That depends on size, starting point and ambition. The first visible changes can show up after a few months in leadership circles or pilot areas. Until new behaviour patterns are broadly anchored, think in terms of years rather than months. What matters is realistic expectations, clear interim goals and regular reviews.
Can corporate culture be measured at all?
Culture is not a single figure, but it can be diagnosed and systematically observed through: structured surveys, qualitative analyses and interviews, indicators that start from behaviour patterns, regular reflection in leadership teams.
What does consulting on corporate culture cost?
The cost depends on: scope (one area or the whole organisation), depth of the diagnosis, how intensive the support is to be. In the initial consultation we clarify your situation and work out an approach with a transparent estimate of the effort involved – from a Quick Culture Check and a culture lever scan through to a complex culture programme.
How does a culture diagnosis actually work?
The typical combination is: interviews and focus groups with managers and staff, an analysis workshop with key stakeholders, where useful an online survey for a broader view, a structured look at objective systems, rules of the game and governance. At the end there is a condensed picture of the culture that names strengths, risks and fields of action clearly.
Can culture change be started in individual areas?
Yes – and in many cases that makes sense. The conditions: the area chosen is strategically relevant, there is a sufficient coalition of leaders, the interfaces with the wider organisation are deliberately designed.
Does culture change absolutely require the support of top management?
Yes. Without solid support from top management, culture work stays limited in its effect. What is needed: a sufficient coalition of decision-makers, a willingness to change one's own routines and decisions, clarity about which decisions really belong at the top.
How closely are staff involved?
That depends on context, size and objective. Staff are involved where their perspective is indispensable for diagnosis, developing actions and everyday routines. At the same time, clear levels of responsibility for decisions are needed, to keep the organisation able to act.

Planning cultural change in your organisation? Let's talk..

In a free initial consultation we take stock of your situation and suggest a next step. If you wish, we will support the whole process.