Consulting on corporate culture and cultural change

Consulting on all topics relating to corporate culture, cultural change and targeted cultural change. We have regularly and successfully implemented cultural change processes for 21 years – in SMEs, non-profits and the public sector.

Our consulting services on corporate culture and cultural change

Corporate culture consulting

Developing attractive future objectives
Strong orientation and identification (internal and external)
High efficiency due to detailed implementation plan

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Cultural analysis / analysis of corporate culture

Analyze corporate culture in detail
Benchmark comparing more than 1000 (!) other companies
Derive effective improvement measures

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Implementation of employee surveys

Improving structures, processes and leadership capabilities
Strengthening the whole organization
Moving forward together

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Our approach

Corporate culture is created by the sum of the actions of all employees and managers. So if you want to change the culture of a company, you ultimately want to change the behavior of employees and managers.

How do you achieve behaviour change?

Employees have a seismographically accurate sense of what is expected of them.

Will I be rewarded for rule compliance? In the end, what is more important in our organization – complying with regulations or achieving a real result?
Does my boss expect me to succeed – whether or not I follow the official “guidelines” in doing so?
Who gets promoted in our company – the conformists or those who prevail in the end ?

The quickest and most efficient way to change the culture of a company is to ensure that the changed behaviour is beneficial and plausible for the employees.

changes the framework conditions for joint action.

Examples of effective frameworks for cultural change:

Sub-strategies and strategic goals for departments and teams
Target and reward systems
Innovation processes
Common understanding of“good leadership” among all managers

Important prerequisites for cultural change to succeed

Support and prioritization by top management
Continuous cooperation of representatives of the company management and/or constant feedback to the top management
The realization and insight that it is highly probable that the leadership culture also needs to be “put to the test” – i.e. that one’s own leadership behavior may also have to change in order to sustainably change the culture of an organization.
Sufficient resources throughout the project phase
A powerful project team is available throughout the entire project period. Key stakeholders in the culture change process are involved, e.g. HR, works council and staff council.
… and last but not least, a strong, recognized and proven project management with sufficient resources that is ideally excellently networked within the company.

Project examples for change in corporate culture

You can find project examples on our overview page “Project examples and references“.

Consulting on corporate culture: this is how we proceed

Defining the goals of culture change
- How does management know that a culture change is needed?
- How do the subsequent management levels – and the employees – see it?
- What need for change results from this?
Analysis of the ACTUAL culture
Definition of the TARGET culture
together with top management
Delta analysis
- What is the difference between TARGET and ACTUAL?
- Which fields of action result from this?
Identification of the “culture-shaping elements”: Which framework conditions are responsible for the behaviour of the employees (i.e. for the emergence of the existing culture)?
How are these framework conditions to be changed in such a way that new behaviour in the sense of the desired TARGET culture is logical and meaningful for the employees and the actual behaviour is permanently aligned with the TARGET culture?
Derivation of actions, development of an action plan
Design of a coordinated “change process”
Initiierung und Begleitung der Implementierungs-Phase
- Follow-up during the entire project period

Consulting on corporate culture: our range of services

Definition der Ziele des Kulturveränderungs-Prozesses
Analyse der aktuell bestehenden Unternehmenskultur
Identifikation der effektivsten Ansatzpunkte und „längsten Hebel“, mit denen ein Kulturwandel in Führung und Zusammenarbeit, Führungskultur und Unternehmenskultur effizient herbeigeführt werden kann
Ableitung und Implementierung der notwendigen Maßnahmen
Begleitung und Nachsteuerung des Gesamtprozesses

Depending on the context and the initial situation, we can take on different roles:

Begleitung des Kulturwandel-Prozesses als „Sparringspartner“ in der Rolle von beratenden Coaches
Beratung eines Projektteams oder Leitungsgremiums
Arbeit mit Führungskräften und / oder Leitungsgremien
Coaching und Beratung von Führungskräften in allen Phasen der Vorbereitung, Umsetzung, Qualitätskontrolle
Oder auch Übernahme von operativer Verantwortung, sofern erforderlich bzw. gewünscht

Kulturwandel geplant?
Hier kostenfreie Erstberatung: +49 (0)30 577 017 900 oder

Kostenfreie Erstberatung

Your benefits

We generate the following added value through our many years of diverse experience in consulting on corporate culture and cultural change:

Intensive und erfahrene Beratung:
Wir klären das genaue Anliegen und vermeiden Übersteuerung im Kulturwandel-Prozess.
Vertieftes Verständnis
über die unterschiedlichen Ausprägungen von Unternehmenskultur
Vermeidung von Irrwegen:
Wir sorgen dafür, dass sich nur diejenigen Elemente der Unternehmenskultur ändern, die sich tatsächlich ändern müssen, um die angestrebte Soll-Kultur zu erreichen. Bewährtes bleibt bestehen.
Zeitersparnis und beschleunigte Wirkungen:
Durch unsere langjährige Erfahrung in den unterschiedlichsten Projektkontexten kennen wir die schnellsten Wege zum Ziel.
Größtmögliche Wirkungen bei geringstmöglichen Ressourceneinsatz:
Wir kennen die wesentlichen „Stellschrauben“ für effiziente Kulturveränderung, vermeiden kostspiele „Irrwege“ und sorgen stets für ein effizientes Vorgehen
Benchmarking und hervorragende Vergleichsmöglichkeiten:
Vergleichsmöglichkeit mit anderen Branchen und ggf. Mitbewerbern

More about our cultural change approach

Here you will find some in-depth publications on our approach to targeted cultural change:

Cultural change: The 6 most important steps Culture analysis: Measuring corporate culture Conducting employee surveys

Free initial consultation

Culture change and cultural transformation are the supreme discipline of change-management. We know the crucial starting points and work with you to develop a suitable implementation plan for effective cultural change.

Here is the necessary information on how to proceed:

Let’s talk!

We have more than 21 years of experience and will be happy to advise you!

Book your free initial consultation. We will get in touch with you.

ENTHUSIASTIC CUSTOMER REACTIONS AND OPINIONS:

Thank you for these really good, efficient days! The workshop was received positively throughout.
Thank you very much for your support!

The mission statement process was straightforward and creative. A very good result all around!

4 days workshop and yet: playful, creative, inspiring and structured with good methodology. Absolutely recommended.

By your professional steering of the process, you have played a significant part in the success of the project. Thank you very much!

Thank you very much for the really helpful seminar!

A model of this quality would not have been possible without your help. The result, however, is thoroughly gratifying and is already finding its way into our daily work.

The well-prepared and professionally accompanied team event gave us valuable suggestions and insights. Together we are now implementing this in further concrete steps. Thank you very much!

Thank you for the valuable insights into your practical work and the many tips and facilitation tricks that gave a lively insight into method implementation.

Rarely received such a well-structured seminar with excellent content.

It was impressive to see how much came out of our workshop. That was outstanding!

We are more than satisfied with the result. Thanks again for doing an excellent job! We hope to continue working with you!

The method training was very helpful. We can highly recommend initio Consulting for future seminars.

After the workshops with initio, we can clearly see how we can develop and proceed further and which tasks have high priority now. Thank you very much for your support!

The strategy workshop was extremely productive. You have always kept the group focused on the essential issues. We fully recommend your facilitation!