Consulting on corporate culture and cultural change

There are a lot of tools for employee surveys. Only a few are really mature and can be used quickly and specifically. Our tool has already been used more than 10,000 (!) times, is quickly available, is of course DSGVO and “works council compatible” and allows very precise conclusions to be drawn about real change requirements in all strategically relevant sub-areas.

What makes our tool special

With our tried-and-tested employee survey tool, you not only survey “soft” factors of employee satisfaction, but also analyze “hard” strategic success factors of the company at the same time.
If required, we also developpackages of measures to improve employee satisfaction and adjust the measured deficits.

Employee surveys: “Satisfaction” as a strategic success factor

Employees who feel good are more productive, more committed and stay longer with the company. Companies that can point to high employee satisfaction ratings when recruiting new staff also have a clear advantage here.

This is a strategic success factor not only in times of a shortage of skilled workers.

With our employee survey tool, which has been tried and tested a thousand times over, we measure all the key dimensions which are relevant

for employee satisfaction
for further development of corporate culture
and to improve the strategic orientation of the company

How are employee satisfaction and corporate culture related?

We know from many thousands of surveys: Dissatisfaction very often arises from leadership and culture issues.

We have compiled the “top list” of problem areas in German companies from our data.

Entscheidungsfindung: Wie werden Entscheidungen herbei geführt, kommuniziert und umgesetzt?
Qualität von Entscheidungen: Gibt es regelmäßige “Kopfschütteln” der Mitarbeitenden darüber, wie in relevanten Fragestellungen entschieden worden ist?
Teamarbeit: Gibt es eine produktive und angenehme Kultur der Zusammenarbeit – sowohl zwischen Mitarbeitenden und Führungskräften?
Arbeitsorganisation: Wie effizient sind Prozesse und Abläufe organisiert? Stimmen Ausstattung und Arbeitsmittel?
Commitment & Purpose: Erkennt jeder seinen Beitrag zum Ganzen? Sind Mitarbeitende stolz darauf, für das Unternehmen zu arbeiten?
Konsequenz im Handeln: Tun alle das, was sie sagen? Werden Ankündigungen konsequent umgesetzt? Wie wird mit “Regelignoranten” verfahren?
Führung & Motivation: Gibt es ein produktives, gemeinsames, motivierendes Führungsverständnis unter den Führungskräften?
Fehlerkultur: Wird Ehrlichkeit belohnt oder bestraft?
Mitarbeiter-Bindung: Arbeitet man hier, weil man möchte – oder muss?
Klare Strategie & Zukunftsausrichtung: Ist allen klar, wofür das Unternehmen steht und wo es hin will – und warum das so ist?
Innovationsfähigkeit: Ist organisationales Lernen in der “DNA” des Unternehmens verankert? Gibt es kontinuierliche Lern- und Verbesserungsprozesse? Werden innovative Impulse angemessen aufgenommen und systematisch weiter verarbeitet?

If you read it carefully, you will notice that this list can be read in two ways – either as a “description of the problem” or as a “guideline” for shaping corporate culture.

As you can see, these topics all contribute to shaping company culture – and relevant for the overall satisfaction of employees.

Measuring employee satisfaction: Four content dimensions

If we group the questions described above into thematic clusters, this results in these four content sectors:

Employee survey - content-related dimensions — Employee survey: 12 content-related dimensions and 4 sectors of employee satisfaction

Derivations on strategic orientation

Even more can be derived from the 12 content dimensions of employee satisfaction in the 4 strategic sectors:

What do you need to do to grow more in the future?
How do you have to position yourself internally to remain stable in the long term?
How do you reconcile employee satisfaction, profit and quality?
What adjustments do you need to make to improve innovation and customer satisfaction?

This graphic shows the connections between culture and strategy:

Relationship between culture and strategy

Two birds with one stone!

With our survey to measure employee satisfaction, you make a strategic analysis at the same time.
Double benefit: The results convince not only the works council – but also top management!

Employee surveys: This is how we proceed

To keep all these issues in mind, we take a systematic approach to the survey (here we have learned from our many thousands of surveys over time):

What is the assessment of the current situation?
What are the “pinch points” in the organisation, where is there a real need for action?
- from the point of view of top management
- from the point of view of middle management
- from the point of view of the employees? (360 degree view from all hierarchical levels)
Which strategic fields of action result from this? What specific measures need to be implemented to change employee satisfaction in the desired direction?
Implementation & Monitoring: Project-based, in agile mode, systemic in approach and impeccable in craftsmanship.

Direct connection with corporate goals

Now you can see: You probablyjust wanted to learn something about employee surveys – and maybe how to improve employee satisfaction.

But our survey tool does much more: the 12 content dimensions contained in the diagram also provide clear indications of where the company has strategic weaknesses – and how they can be remedied.

In other words, with our employee survey you will also find out which cultural peculiarities or characteristics of the prevailing corporate culture hinder or promote the achievement of strategic corporate goals.

This overview illustrates this:

Relationship between culture and corporate strategy — Corporate culture can enable or hinder the achievement of business goals.

What results does the employee survey tool deliver?

You will receive concrete and accurate answers to these questions:

Welche Handlungsfelder ergeben sich aus der Mitarbeiterbefragung? Was müssen wir tun, um die Mitarbeiterzufriedenheit zu erhöhen und attraktiver für neue Mitarbeitende zu werden?
Welche Maßnahmen müssen umgesetzt werden, um die Unternehmens- und Führungskultur bzw. die Mitarbeiterzufriedenheit in die gewünschte Richtung zu verändern?
Wie steht Ihr Unternehmen da im Vergleich zu anderen Unternehmen?
Was müssen Sie anpacken, um flexibler, agiler, stabiler zu werden?

Evaluations

This is what the analysis of the survey will look like (example):

Results of the corporate culture analysis — Results of the employee survey: Detailed view

So you get the survey data finely granulated – including the benchmark values, of course. Here is an aggregated overview display (example):

Corporate culture: survey results — Evaluation of the survey results: High Level View

In an evaluation workshop, we present the results to you and develop effective measures to improve employee satisfaction.

Bonus: Global Benchmark

We compare the data from your organisation with a benchmark from the previous surveys carried out over the past 10 years.
So you can see immediately how your organisation is rated compared to other companies.

Your benefit: Concrete approaches to transformation

Sie identifizieren kulturelle Stärken und Schwächen sowie Handlungsfelder für Verbesserungen
Sie untermauern Ihre Annahmen oder validieren bestehende Initiativen zur Kulturveränderung durch solide Daten
Wirksame Maßnahmen: Auf Basis der Befragungen entwickeln wir mit Ihnen gemeinsam wirksame Maßnahmen, die Resultate bringen.
Konsolidiertes Tracking: Sie sehen Verbesserungen im Zeitablauf schwarz auf weiß
Steigerung Ihres Unternehmenswerts: Sie entwickeln eine Unternehmenskultur, die durch mehr Mitarbeiterzufriedenheit und das beheben strategischer Defizite messbar mehr Umsatz bringt (hoher ROI!)
Sie werden ein attraktiverer Arbeitgeber: Talentierte Mitarbeiter kommen und bleiben
Vergleichbarkeit: Unsere globale, normative Datenbank ordnet ein, wo Sie im Vergleich mit 10.000 anderen Top-Unternehmen stehen
Skalierbar und umfassend: Messen Sie außerdem Mitarbeiter-Engagement, Mitarbeiter-Verpflichtung, Innovation, Vertrauen, Sicherheit und Risikomanagement

Correct deficits in a targeted manner

Die so gewonnenen Daten geben präzise Hinweise darauf, welche Handlungsfelder bestehen und welche Maßnahmen zu ergreifen sind, um einen gewünschten Kulturwandel zu bewirken. Es fehlt nun aber noch ein weiterer Schritt: Ein “action planning” workshop, um Maßnahmen mit dem Management zu formulieren, plausibilisieren und zu beschließen.

Individual adaptation of your employee survey

In addition to the “standard” module, you can also book individual modules on these topics:

Commitment der Mitarbeiter
Engagement der Mitarbeiter
Vertrauen ins Unternehmen
Innovationskultur
Sicherheitsmanagement
Risiko-Management
Diversity und Integration

Costs and availability

The costs for the corporate culture analysis depend on the number of employees to be surveyed and the time required for planning, evaluation and the associated consulting.

The total cost is less than you think. Contact us here for a no-obligation initial consultation!

Free initial discussion of your planned employee survey

Skillfully designed employee surveys are the key to

higher employee satisfaction,
iptimized talent management,
ability to innovate strategically
and long-term stability for your organisation.

We know the crucial starting points and work with you to develop a high impact implementation planfor effective cultural change.

Here you will get the necessary information on how to proceed:

Strategie gesucht? Veränderung geplant?

Versteckte Widerstände aufspüren
Ihre Mitarbeiter zu „Treibern“ Ihrer Veränderung machen

… durch unsere 21 Jahre Erfahrung in vielen Branchen!

Jetzt Beratung erhalten

Kostenlos und unverbindlich

Thank you for these really good, efficient days! The workshop was received positively throughout.
Thank you very much for your support!

The mission statement process was straightforward and creative. A very good result all around!

4 days workshop and yet: playful, creative, inspiring and structured with good methodology. Absolutely recommended.

By your professional steering of the process, you have played a significant part in the success of the project. Thank you very much!

Thank you very much for the really helpful seminar!

A model of this quality would not have been possible without your help. The result, however, is thoroughly gratifying and is already finding its way into our daily work.

The well-prepared and professionally accompanied team event gave us valuable suggestions and insights. Together we are now implementing this in further concrete steps. Thank you very much!

Thank you for the valuable insights into your practical work and the many tips and facilitation tricks that gave a lively insight into method implementation.

Rarely received such a well-structured seminar with excellent content.

It was impressive to see how much came out of our workshop. That was outstanding!

We are more than satisfied with the result. Thanks again for doing an excellent job! We hope to continue working with you!

The method training was very helpful. We can highly recommend initio Consulting for future seminars.

After the workshops with initio, we can clearly see how we can develop and proceed further and which tasks have high priority now. Thank you very much for your support!

The strategy workshop was extremely productive. You have always kept the group focused on the essential issues. We fully recommend your facilitation!

Kathleen Ernst

NP Immobilien Gruppe

Prof. Norbert Jardin

Ruhrverband

Dr. Siegfried Gelbhaar

Deutscher Bundestag

Sven Becker

Trianel GmbH

Dr. Vivien Lutz

Forschungszentrum Jülich GmbH

Dominik Krämer

Deutscher Anwaltsverein

Hans-Jürgen Oster

Stadt Köln – Amt für Integration und Vielfalt

Brigitta Kelb

Bistum Essen

Anne Demmering

ILB Investitionsbank Brandenburg

Jörg Graichen

Brose Fahrzeugteile

Christiane Winter

Senatsverwaltung Berlin

Claudia Krohs

Investitionsbank Brandenburg

Detlef-Mutterer

Toys R Us Zentraleuropa & Polen

S. Folke

BASF

Let’s talk!

We have more than 21 years of experience and will be happy to advise you!

Book your free initial consultation. We will get in touch with you.

Further in-depth publications:

Erfolgreiche Unternehmen profitieren von unserer Beratung:

Alle Referenzen →: Employee survey: Measuring, analyzing & changing leadership and corporate culture in a targeted manner