Main areas of expertise

Winfried Berner’s career path

Since 1995 – specialized in PMI, change-management, cultural change and restructuring projects
1985 – 1994 The Boston Consulting Group
1984 – 1985 Freelance work in psychological management consultancy
1977 – 1985 Communications trainer, science journalist

Culture Change – Corporate culture as a competitive advantage; Schäffer Poeschel Verlag (2012, new edition 2019)
Internal customer orientation as a key (case clinic); Organizational development 2/2019 (with Karin Gisinger; in preparation)
Systemic post-merger integration; Schäffer Poeschel Verlag (2017)
Cultural change from the top: often the better alternative; Organizational Development 4/2017
Encouraging Leadership – For a Culture of Growth (with Regula Hagenhoff, Thomas Vetter, Meik Führing); Schäffer Poeschel (2015)
Different markets, different customs – understanding industry cultures and using them in change projects; Organizational Development 3/2012
Change! – 20 case studies on restructuring, turnaround, process optimization, reorganization and cultural change; Schäffer Poeschel Verlag (2010. 2nd ed. 2015)
Cultural Due Diligence – On the incompatibility of corporate cultures and their reasons; Organizational Development 1/2008
Reduction of internal frictional losses; Corporate Management Handbook 5/2000
Success factors for marketing and sales (together with Dr. Jürgen Peper) Pharma Marketing Journal 2/1999
Change Coaching (together with Frank Glücklich); Social Management 1/1999